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Solem & Associates' client work covers the spectrum of California public affairs activity. Our newest work in 2008 includes media placements in Fortune Small Business magazine and front page stories in Bay Area media for several clients. We are involved in communications strategy and media relations for the world's largest solar thermal energy project and a company that reduces diesel exhaust pollution from California trucks and buses.
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10/31/08 Here Comes the Express Lane
Solem & Associates put together (with Caltrans) the groundbreaking ceremony for the Bay Area's first Express Lane, a 14-mlle stretch of I-680 over the Sunol Grade. The Express Lane lets solo drivers pay electronically to use the lane while carpools continue to use it for free. Earlier, Solem's public opinion research division, SA|Opinion Research, conducted a survey that found commuters favor the plan by a 2-to-1 margin. The groundbreaking for the Alameda County Congestion Management Agency featured federal, state and local officials and our "how-it-works" video which you can see at www.680expresslane.org. |
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9/20/08 Solem Volunteers!
On September 20th, Solem employees Dave Hyams, Vanessa Lindlaw, Chris Nishimura and Pamela Davis participated in the "Community Clean Team" with the San Francisco Department of Public Works, SF Connect and Friends of the Urban Forest to clean Warm Water Cove Park in San Francisco's Bayview District.
The Community Clean Team visits a different district of the city each month, coordinating volunteers to sweep streets and sidewalks, tend to neighborhood trees and plants, work on gardening projects, and paint out graffiti in parks, schools, and neighborhoods all over the district.
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4/9/08 ALS Patient Carries Olympic Torch
Solem & Associates handled public relations for the ALS Association of the Bay Area to draw attention to Lou Gehrig disease victim Lorri Coppola carrying the Olympic torch in San Francisco. As the torch parade's route changed amid protests about China and the Olympics, Solem staffer Chris Nishimura raced ahead to get the photo of Lorri's big moment.
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3/18/08 Announcing a $100 Million Agreement
Solem & Associates managed communications and media surrounding a $100 million agreement between the governments of the Dry Creek Rancheria Band of Pomo Indians and Sonoma County, California, which clears the way for the Tribe to replace its interim casino with a world-class destination resort in the wine country north of San Francisco. Under the agreement, the Tribe will pay fees to the county for 12 years and restrict hours of alcohol sales at its resort-hotel. Solem worked under strict confidentiality with the Tribe, the county, and attorneys for both parties to develop the press release and fact sheet summarizing the agreement, then handled media coverage at the county government building, at the Tribe's headquarters, and at the Tribe's existing casino when the agreement was approved by the Sonoma County Board of Supervisors.
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2/21/08: Candidate's Spouses: Fair Game?
When GOP candidate Gov. Huckabee's wife, Janet, made headlines with a stop at a Hooter's in Vegas, the Chronicle's Carla Marinucci examined why the media and voters cared. "Don Solem," the story reads, "...says political spouses are being more closely watched and reported on because "they reinforce character." Read more here.
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2/3/08: Marin Independent-Journal Shows Some R-E-S-P-E-C-T
Our fearless leader, Don Solem, received accolades in today’s I-J. It reads, “Marin has a number of respected political consultants with honorable statewide reputations. Mill Valley's Don Solem... knows the ins and outs of the business." |
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2/1/08: Solem & Associates Profiled in O’Dwyers PR Report
Our work for Solel Solar Systems has earned us recognition in one of the PR industry’s most read magazines. To read the article, click here.
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12/1/07: Solem Gets New Digs
We reached, we climbed, and sweated a bit, but we’ve settled into our new office located on Van Ness Avenue a full 25 feet higher elevation than our last place. For directions to our office at One Daniel Burnham Court, click here.
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11/6/07 Rescue Air
In October 2007 Solem & Associates helped preserve a San Francisco ordinance requiring a “firefighter air system” in new high-rise buildings. The system, designed by Solem client Rescue Air Systems, delivers fresh air to firefighters on every third floor in tall buildings, eliminating the need to carry air tanks up and down numerous flights of stairs. Solem helped enact this requirement three years ago. This year, amid a new spurt in high-rise construction, building owners attempted to undercut the ordinance. Following Solem’s successful efforts to involve fire fighters, fire suppression experts, county supervisors and the media, the city's Fire Marshal decided against removing the air system requirement. |
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10/3/07 PR Week Notes Solem Client Win
Going beyond our typical repertoire, we are excited to announce new work with a new brand: SimplyShe’s SimplyDog pet clothing and accessories. In an exclusive agreement with Wal-Mart, SimplyShe is selling pet wear at every one of its stores nationwide. In the words of SimplyShe President Maria Peevey, “No dog left behind — every dog deserves to be fashionable!". In fall 2007 and winter 2008, Solem secured feature coverage of SimplyShe in newspapers, magazines, and television. |
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9/22/07: Media abounds for Solem client, Alameda Congestion Management Agency
Solem & Associates brought new media attention to the Alameda County Congestion Management Agency's plans to build a high occupancy/toll (HOT) lane on Interstate 680, one of the Bay Area's more crowded freeways. Solem's public opinion research division, SA|Opinion Research, conducted a survey that found commuters favor the plan by a 2-to-1 margin because it gives solo drivers the option to pay electronically to use the lane while carpools continue to use it for free. The survey results were presented to elected officials and then released to the media, resulting in coverage in newspapers and television. To see the story in the San Francisco Chronicle, click here.
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7/26/08 World’s Largest Solar Project
Solem & Associates is providing communications strategy, media and other services to Solel Solar Systems, developer of a 553-megawatt solar power project in the Mojave Desert to bring clean energy to customers of PG&E. In July 2007, we helped arrange the announcement of the project, called the Mojave Solar Park, to the media and to government agencies. This is the largest single solar power project in the world. We provide ongoing communications regarding the project and Solel’s solar thermal parabolic trough technology, which captures the sun’s heat to drive turbines to generate electricity.
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Solel’s technology in Israel. |
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Cleaire Diesel Exhaust Purifiers
Solem & Associates provides communications and media services to Cleaire Advanced Emission Controls, which designs, manufactures and installs diesel exhaust filters for in-use vehicles. The filters help fleet owners meet California Air Resources Board requirements to reduce emission of toxic particulate matter and oxides of nitrogen (NOx). Solem created a well-covered media event on Treasure Island in September 2006 to celebrate the near-completion of the Clean Diesel Bus Program, which is installing diesel exhaust filters on 1,700 buses for 13 transit districts in the Bay Area. The event featured San Francisco Mayor Gavin Newsom, Metropolitan Transportation Commission Chair Jon Rubin, and Bay Area Air Quality Management District Executive Officer Jack Broadbent. Solem also organized media events for San Joaquin Valley school districts that are retrofitting their school buses with Cleaire’s exhaust purifiers.
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Mayor Newsom demonstrated clean diesel emissions. |
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