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Jonathan Kaufman, Quantitative
Research Director
 Jonathan
Kaufman heads Solem's public opinion research practice. He developed
this field as a business center for the agency. As a result, the
agency regularly conducts surverys and focus groups for clients,
including private companies, public agencies, nonprofit organizations
and political campaigns.
The research
focuses on public policy issues, helping clients understand the
complex and subtle ways citizens understand and relate to issues
affecting client programs and client efforts to influence public
policy.
Among his projects,
Jon has designed research programs to test attitudes toward healthcare
and medical services for a number of Bay Area hospitals, tested
attitudes toward public services for local government agencies and
public utilities and conducted research on attitudes toward ballot
measures and candidates for political campaigns.
Jon received
degrees from Carleton College in Minnesota and the Maxwell School
at Syracuse University, where he was an Andrew W. Mellon Fellow
in public administration and metropolitan studies. Following graduation,
he served as a VISTA volunteer in Brooklyn, New York. He joined
Solem & Associates in 1979, formed the research business center
in 1995 and launched SA|Opinion Research as a separate division
in 2000.
email: jon
underscore kaufman at saopinionresearch dot com
Anne
Jeffrey, Qualitative Research Director
 As
qualitative research director, Anne Jeffrey directs all phases of
the firm's qualitative research and works with
SA|Opinion Research's quantitative director on research design,
questionnaire development and results analysis.
Anne's recent
projects include moderating focus groups for the City of Mill Valley,
the Hospital Council of Northern and Central California, Marin General
Hospital, the Jewish Bulletin of Northern California, Coalition
for Affordable Public Services, Pacific Gas and Electric Company,
The Redwoods Retirement Community, San Franciscans Against the Blank
Check, and a joint venture of Calpine Corporation and Bechtel Enterprises
Holdings to build new electric generating facilities.
Anne is a graduate
of the University of Michigan with a Bachelor of Arts degree in
history. She is a graduate of the RIVA Training Institute, the nationŐs
premier moderating training organization, a member of the San Francisco
American Marketing Association and has participated in seminars
and completed coursework in both qualitative and quantitative research.
She is a resident of Mill Valley where she is actively involved
in community service and was chair of the Mill Valley Parks and
Recreation Commission.
email: anne
underscore jeffrey at saopinionresearch dot com
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