1 Local government agencies in Marin County recognized the need to improve their ability to fight fires by replacing and upgrading water lines and other infrastructure.

SA|Opinion Research conducted focus groups among residents to determine their level of concern and their willingness to pay for infrastructure improvements. Various funding mechanisms also were discussed. A quantitative study followed and this research became the basis for a successful ballot measure campaign.

2 SA|Opinion Research conducted a series of 11 focus groups for a major entertainment company.

The groups targeted various demographic and geographic segments of the target population. Retail and entertainment concepts were tested for a major new facility the company was proposing to build. The information was used to shape the specific details of the now completed project.

3 A major industrial company proposed to build a new plant in a small community in the Bay Area.

While the facility was in its early planning stages,
SA|Opinion Research conducted focus groups among residents of the community to test their reaction to it. The groups generated valuable information that suggested themes that were important and others that generated little response. The groups gave the company a better sense of how to position its facility in a way that would build public confidence and support.

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