SA|Opinion Research conducts surveys, focus groups and executive interviews centering on public policy issues and other matters of interest to business, government, and nonprofit clients.

We maintain a close relationship with our parent company, Solem & Associates, and often work together to provide our clients with the tools and information needed to make informed public policy decisions. Find out more about the experience the SA|Opinion Research Team brings to each research project.

Services
SA|Opinion Research employs both quantitative and qualitative techniques in opinion research. We work with our clients to design studies that meet their needs.

• Surveys. Public opinion surveys are at the core of effective understanding of community concerns because they provide statistically measurable results. For more than two decades, SA|Opinion Research has conducted public opinion surveys on a wide variety of topics. Our research team is skilled at designing questionnaires that elicit useful information, managing the interviewing process to ensure both quality and efficiency, analyzing the data, interpreting the implications of the results, and presenting findings to clients. Read more about our experience in conducting surveys and read an example of a survey report we recently prepared for a client.
   
• Focus Groups. Focus groups provide a setting in which to explore public opinion on any given subject by allowing the natural development of thoughts and ideas in a group setting to generate a springboard for in-depth study. SA|Opinion Research has utilized focus groups to determine attitudes toward water quality, growth and development, industrial expansion, health care, the role of government, environmental concerns, public facilities, product marketing strategies, major political candidates and ballot measures. Read more about our experience in conducting focus groups.
   
• Executive Interviews. Executive interviews provide an opportunity to access and evaluate the viewpoints of key decision makers on an individual basis. Executive interviews provide additional insight into current concerns as well as an opportunity to explore the minds of individuals directly involved in the decision-making process. Often, the formal nature of executive interviews prompt respondents to develop and relate insights and analyses of problems that are not achieved in less structured conversations. Read more about our experience in conducting executive interviews.

Clients
Years of experience in the use of both qualitative and quantitative research techniques allows us to offer our clients an extensive selection of services.
SA|Opinion Research has assisted a variety of clients who retain our research services year after year, enabling them to track changes in public opinion over time. For examples of our research findings, read about the political attitudes of Asian Americans and opinions about a regional healthcare provider.