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Solem & Associates
tailors strategies to the specific needs of each client. We help
our clients reach their goals through several practice areas:
Campaign
Services
Solem & Associates has extensive experience in managing campaigns
on a range of statewide and local ballot issues, including:
- Land-use
and Development
- Housing and
Rent Control
- Capital Improvement
Bonds and Taxation
- Public Utilities
- Transportation
Our integrated
approach to political consulting allows us to quickly develop a
comprehensive strategy, organize broad community support and execute
an effective field campaign. With more than two decades of experience
in campaign management, our expertise includes strategic planning,
field organization, direct mail, fundraising, media relations, advertising
and all other aspects of a successful campaign.
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Community
Outreach
Our long-standing associations with a wide range of community leaders
give us an advantage when implementing programs to build community
support and consensus for particular issues or projects. We have
had outstanding success resolving controversial issues in the areas
of land development entitlements, environmental regulation, rent
control and utility ownership.
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Crisis Communications
A crisis can be frightening. It also can be hazardous to your organization’s reputation if the wrong action is taken to resolve it. Solem & Associates has advised hundreds of companies, including Catholic Healthcare West, JC Penney/United Way, Koala Springs International, Ladera Management Group, Mars Corporation and Urban Pioneer Experiential Academy, through tense and pressure-laden crisis situations.
We move quickly to develop the right strategies when you need them. We are well-skilled in communication with the media, with government and with other audiences you must reach during a crisis.
While much of our work is related to actual crises, it is equally important to help clients avoid crisis in the first place. The value of your reputation is clear and the cost of losing it is high. We can help you protect your reputation by preventative crisis planning and counsel.
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Legislative &
Governmental Advocacy
Solem & Associates has developed long-standing, close relationships
with elected officials, appointed commissioners and other relevant
decision-makers at the federal, state and local government levels.
The agency's strong grasp of private-sector needs enables staff
to effectively communicate and advocate on a wide range of issues.
The firm prides itself on its proven track record of successfully
advancing clients' interests in the legislative and administrative
process. Our extensive public affairs experience includes:
- Appropriations
- Contract
Procurements
- Entitlements
- Grant Procurement
- Legislation
- Litigation
- Regulatory
Approval
- RFP Process
Our ability
to build coalitions, develop relationships and foster meaningful
dialogue allows our clients to communicate their messages to legislative,
regulatory and political representatives. By taking advantage of
our expansive network, our clients gain a tactical edge in the competitive
and complex political realm. Read what The Holmes Report 2001 wrote
about Solem & Associates in its Clients'
Guide to PR Firms.
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Graphic
Design & Production
Well-designed visual materials are an effective channel to deliver
a client's message. From concept to final product, the agency creates
first-rate print and electronic collateral, including:
- Direct Mail
- Brochures
- Display Ads
- Newsletters
- Videos
- Multimedia
Presentations
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Media Relations
Getting ink. Driving news. Generating press coverage. These are our specialties. Since 1976, Solem & Associates has been a respected source of news and information for the media. Whether you need a simple media release, a major news conference, an ongoing media campaign or an all-out creative event, we can deliver first-rate media outreach services.
Solem & Associates has the long-standing relationships, tools and knowledge to craft messages that ring with reporters and editors. We offer internal and external communications audits, press kits, editorial writing, public service and talk show placements, media tours and events, feature placements, and media monitoring.
Our staffers have extensive journalistic background on both sides of the microphone and practical experience that can get the results you need when dealing with news organizations.
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Media Training
Prevent interview blunders before your CEO has an encounter with
a television camera and learn to use the media to your advantage.
Through half or full-day training sessions, we instruct members
of your team how to handle everything from urgent calls from newspaper
reporters to an in-depth television interview.
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Project Approvals
Our expertise with the Bay Area political climate gives us valuable
insight into the requirements of successful project proposals. Whether
our clients are responding to a request for proposals or seeking
approval for a private development, we provide strategic guidance
to ensure that their projects contain the necessary ingredients
for success. Depending on a client's specific needs, we are prepared
to provide a full range of services, including:
- Media Relations
- Government
Relations
- Legislative
Advocacy
- Community
Outreach
- Collateral
Materials
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