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| Solem & Associates tailors strategies to the specific needs of each client. We help our clients reach their goals through several practice areas: |
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Communications Strategy
We recognize that there is no solution across the board for each of our clients’ needs, and as a result, we are careful and thoughtful planners when it comes to developing communications strategy. A part of our calculus is incorporating emerging trends in communications, as appropriate, into the communications strategy we develop. |
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Media Relations and Newsmaking
Media relations often is instrumental in meeting clients’ goals. Solem’s media relations team knows how to leave a lasting impression -- in print, in broadcast or online. From press conferences and ongoing media campaigns to search engine optimized and social media press releases, blogger outreach, and podcasts, you can trust that we will craft a sophisticated media relations plan that gets you results.
Solem’s team is led by a seasoned newspaper executive, Dave Hyams, who spent more than 25 years as an editor at the San Francisco Chronicle and brings his breadth of media knowledge and contacts to each of our clients. Our team is adept at finding the story and targeting the right outlets.
We recognize that the communications landscape has changed, and continues to change. Our staff stays on top of emerging trends in communications and frequently employs new methods in our media outreach to ensure effective, targeted placements.
To see some of our recent placements, click on the links below: |
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Legislative & Governmental Advocacy
Solem & Associates has developed long-standing, close relationships with elected officials, appointed commissioners and other relevant decision-makers at the federal, state and local government levels. The agency's strong grasp of private-sector needs enables staff to effectively communicate and advocate on a wide range of issues. The firm prides itself on its proven track record of successfully advancing clients' interests in the legislative and administrative process. Our extensive public affairs experience includes: |
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- Appropriations
- Contract Procurements
- Entitlements
- Grant Procurement
- Legislation
- Litigation
- Regulatory Approval
- RFP Process
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| Our ability to build coalitions, develop relationships and foster meaningful dialogue allows our clients to communicate their messages to legislative, regulatory and political representatives. By taking advantage of our expansive network, our clients gain a tactical edge in the competitive and complex political realm. Read what The Holmes Report 2001 wrote about Solem & Associates in its Clients' Guide to PR Firms. |
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Crisis Communications
A crisis can be frightening. It also can be hazardous to your organization’s reputation if the wrong action is taken to resolve it. Solem & Associates has advised hundreds of companies, including Catholic Healthcare West, JC Penney/United Way, Koala Springs International, Ladera Management Group, Mars Corporation and Urban Pioneer Experiential Academy, through tense and pressure-laden crisis situations. |
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| We move quickly to develop the right strategies when you need them. We are well-skilled in communication with the media, with government and with other audiences you must reach during a crisis. |
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| While much of our work is related to actual crises, it is equally important to help clients avoid crisis in the first place. The value of your reputation is clear and the cost of losing it is high. We can help you protect your reputation by preventative crisis planning and counsel. |
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Our long-standing associations with a wide range of community leaders give us an advantage when implementing programs to build community support and consensus for particular issues or projects. We have had outstanding success resolving controversial issues in the areas of land development entitlements, environmental regulation, rent control and utility ownership. |
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Media Training
Prevent interview blunders before your CEO has an encounter with a television camera and learn to use the media to your advantage. Through half or full-day training sessions, we instruct members of your team how to handle everything from urgent calls from newspaper reporters to an in-depth television interview. |
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Campaign Services
Solem & Associates has extensive experience in managing campaigns on a range of statewide and local ballot issues, including: |
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- Land-use and Development
- Housing and Rent Control
- Capital Improvement Bonds and Taxation
- Public Utilities
- Transportation
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| Our integrated approach to political consulting allows us to quickly develop a comprehensive strategy, organize broad community support and execute an effective field campaign. With more than two decades of experience in campaign management, our expertise includes strategic planning, field organization, direct mail, fundraising, media relations, advertising and all other aspects of a successful campaign. |
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Graphic Design & Production
Well-designed visual materials are an effective channel to deliver a client's message. From concept to final product, the agency creates first-rate print and electronic collateral, including: |
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- Direct Mail
- Brochures
- Display Ads
- Newsletters
- Videos
- Multimedia Presentations
- Websites
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